SLEEPING BEAUTY
Musical Production
#ABOUT THE PROJECT
‘Sleeping Beauty’ remains one of the most beloved fairy tales across generations. The story of Princess Aurora, cursed by an evil fairy to fall into a deep slumber, has been retold countless times. As a result, it continues to enchant audiences both young and old. This timeless tale of magic, love, and bravery never fails to capture the imagination.
Belgian producer Deep Bridge brought Aurora’s story to life once again. They transformed it into a vibrant and colorful musical production designed for children and their parents. In addition, stunning sets, enchanting costumes, and captivating choreography fully immerse audiences in Aurora’s magical world. Moreover, the musical combines lively songs, engaging performances, and playful storytelling.
The production emphasizes themes of courage, friendship, and hope. Therefore, children can connect with the characters on an emotional level. Meanwhile, parents enjoy the humor, music, and artistry that add depth to the classic story. By blending traditional storytelling with contemporary theatrical elements, Deep Bridge creates a rendition of ‘Sleeping Beauty’ that feels fresh while remaining true to the original fairy tale.
For this production, Broadway Productions played a key role in bringing the musical to audiences beyond the theater. We created an Electronic Press Kit (EPK), promotional trailers, and exclusive backstage content. In doing so, our content helped generate buzz and reach a wider audience, ensuring that the story of ‘Sleeping Beauty’ could be experienced even before the curtain rose.
Client – Deep Bridge
genre – musical production
Duration – longform and shortform content
Our contribution – EPK, trailers and backstage content